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	<title>The Paligap Blog</title>
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	<link>http://paligapblog.wordpress.com</link>
	<description>News, tips and gossip from Paligap</description>
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		<title>The Paligap Blog</title>
		<link>http://paligapblog.wordpress.com</link>
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		<item>
		<title>Keep ‘em coming!</title>
		<link>http://paligapblog.wordpress.com/2011/06/09/keep-%e2%80%98em-coming/</link>
		<comments>http://paligapblog.wordpress.com/2011/06/09/keep-%e2%80%98em-coming/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 10:47:39 +0000</pubDate>
		<dc:creator>PALIGAP BRANDS</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[banner ads]]></category>
		<category><![CDATA[banners]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[paligap]]></category>
		<category><![CDATA[pap per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[re-marketing]]></category>
		<category><![CDATA[re-targeting]]></category>
		<category><![CDATA[remarketing]]></category>
		<category><![CDATA[retargeting]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://paligapblog.wordpress.com/?p=576</guid>
		<description><![CDATA[Banner re-targeting or re-marketing has been around for a few years now and can be a great additional marketing tool for businesses that use Search Engine Optimisation (SEO)and Pay Per Click (PPC)marketing. For a relatively simple concept, re-marketing is actually quite hard to explain&#8230; When a user succumbs to your marketing effort and lands on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paligapblog.wordpress.com&amp;blog=10125704&amp;post=576&amp;subd=paligapblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">PALIGAP BRANDS</media:title>
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	</item>
		<item>
		<title>Stop. Look. Evaluate.</title>
		<link>http://paligapblog.wordpress.com/2011/04/26/stop-look-evaluate/</link>
		<comments>http://paligapblog.wordpress.com/2011/04/26/stop-look-evaluate/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 09:29:32 +0000</pubDate>
		<dc:creator>PALIGAP BRANDS</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Paligap News]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[paligap]]></category>
		<category><![CDATA[planning]]></category>

		<guid isPermaLink="false">http://paligapblog.wordpress.com/?p=566</guid>
		<description><![CDATA[We all need to keep trying to improve, as individuals and as companies. Famous Ornithologist, Harold Mayfield put it succinctly when he said ‘Progress is a tide. If we stand still we will surely be drowned. To stay on the crest, we have to keep moving.’ Paligap are no different, we want to be better [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paligapblog.wordpress.com&amp;blog=10125704&amp;post=566&amp;subd=paligapblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://paligapblog.wordpress.com/2011/04/26/stop-look-evaluate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">PALIGAP BRANDS</media:title>
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			<media:title type="html">measure</media:title>
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		<item>
		<title>Digital Strategy&#8230; The Cornerstone of Future Marketing</title>
		<link>http://paligapblog.wordpress.com/2011/04/14/digital-strategy-the-cornerstone-of-future-marketing/</link>
		<comments>http://paligapblog.wordpress.com/2011/04/14/digital-strategy-the-cornerstone-of-future-marketing/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 09:19:43 +0000</pubDate>
		<dc:creator>PALIGAP BRANDS</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[linked in]]></category>
		<category><![CDATA[paligap]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://paligapblog.wordpress.com/?p=551</guid>
		<description><![CDATA[Digital is well and truly here! We all know that. Websites, e-commerce, Facebook, Linked In, email marketing etc&#8230; If you’ve missed any of this over the last ten years you’ve had your head buried in the sand. Right? Well, it still amazes us how many businesses do not have a digital strategy for communications. Many [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paligapblog.wordpress.com&amp;blog=10125704&amp;post=551&amp;subd=paligapblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://paligapblog.wordpress.com/2011/04/14/digital-strategy-the-cornerstone-of-future-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">PALIGAP BRANDS</media:title>
		</media:content>

		<media:content url="http://paligapblog.files.wordpress.com/2011/04/oldschool.png" medium="image">
			<media:title type="html">oldschool</media:title>
		</media:content>

		<media:content url="http://paligapblog.files.wordpress.com/2011/04/digital3.png" medium="image">
			<media:title type="html">digital</media:title>
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	</item>
		<item>
		<title>Paligap donate £30,000 to local charities.</title>
		<link>http://paligapblog.wordpress.com/2011/03/23/paligap-donate-30000-to-local-charities/</link>
		<comments>http://paligapblog.wordpress.com/2011/03/23/paligap-donate-30000-to-local-charities/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 09:43:41 +0000</pubDate>
		<dc:creator>PALIGAP BRANDS</dc:creator>
				<category><![CDATA[Paligap News]]></category>
		<category><![CDATA[ayrshire hospice]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[donation]]></category>
		<category><![CDATA[kiama trust]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[paligap]]></category>

		<guid isPermaLink="false">http://paligapblog.wordpress.com/?p=548</guid>
		<description><![CDATA[Paligap have donated £15,000 worth of services to both The Kiama Trust and Ayrshire Hospice to help raise awareness and funding. Due to government cuts and the state of the economy, both charities will take a hit in income this year and Paligap have stepped in to help fill the gap. Paligap will donate a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paligapblog.wordpress.com&amp;blog=10125704&amp;post=548&amp;subd=paligapblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://paligapblog.wordpress.com/2011/03/23/paligap-donate-30000-to-local-charities/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">PALIGAP BRANDS</media:title>
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		<title>Facebook Just Got Cooler for Business…</title>
		<link>http://paligapblog.wordpress.com/2011/03/01/facebook-iframes/</link>
		<comments>http://paligapblog.wordpress.com/2011/03/01/facebook-iframes/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 12:10:07 +0000</pubDate>
		<dc:creator>PALIGAP BRANDS</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Paligap News]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[iframes]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[paligap]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://paligapblog.wordpress.com/?p=539</guid>
		<description><![CDATA[Facebook has just released new functionality allowing business to add pages via iFrame code. You can now incorporate any type of functionality you have within your own website into Facebook. Applications such as data capture, e-commerce and online payment are all possible from within your company&#8217;s Facebook page. The possibilities are endless and with Facebook&#8217;s current [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paligapblog.wordpress.com&amp;blog=10125704&amp;post=539&amp;subd=paligapblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://paligapblog.wordpress.com/2011/03/01/facebook-iframes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">PALIGAP BRANDS</media:title>
		</media:content>

		<media:content url="http://paligapblog.files.wordpress.com/2011/03/facebook_logo.jpg" medium="image">
			<media:title type="html">facebook_logo</media:title>
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	</item>
		<item>
		<title>Max Traffic Pack&#8230;</title>
		<link>http://paligapblog.wordpress.com/2011/02/22/max-traffic-pack-digital-all-tied-up/</link>
		<comments>http://paligapblog.wordpress.com/2011/02/22/max-traffic-pack-digital-all-tied-up/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 17:54:21 +0000</pubDate>
		<dc:creator>PALIGAP BRANDS</dc:creator>
				<category><![CDATA[Paligap News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[paligap]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://paligapblog.wordpress.com/?p=516</guid>
		<description><![CDATA[Digital All Tied Up Paligap have launched a new service aimed at massively boosting brand and website awareness quickly and cost effectively. The service blends search engine optimisation, tactical social networking and pay per click advertising into one strategic plan that will suit any budget and guarantees an increase in website traffic, brand awareness and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paligapblog.wordpress.com&amp;blog=10125704&amp;post=516&amp;subd=paligapblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://paligapblog.wordpress.com/2011/02/22/max-traffic-pack-digital-all-tied-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">PALIGAP BRANDS</media:title>
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		<media:content url="http://paligapblog.files.wordpress.com/2011/02/intro-slide-graphics.png" medium="image">
			<media:title type="html">intro-slide-graphics</media:title>
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	</item>
		<item>
		<title>Paligap Win Knockroon</title>
		<link>http://paligapblog.wordpress.com/2011/02/21/paligap-win-knockroon/</link>
		<comments>http://paligapblog.wordpress.com/2011/02/21/paligap-win-knockroon/#comments</comments>
		<pubDate>Mon, 21 Feb 2011 09:33:31 +0000</pubDate>
		<dc:creator>PALIGAP BRANDS</dc:creator>
				<category><![CDATA[Paligap News]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[knockroon]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[paligap]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://paligapblog.wordpress.com/?p=512</guid>
		<description><![CDATA[Paligap have won the prestigious contract to handle the marketing communication for Knockroon, the eco-estate to be developed on the grounds of Prince Charles’ Dumfries House. After a two-way pitch, Paligap were chosen to produce a large information and sales website, develop a brand for knockroon, design a sales brochure and integrate everything with Facebook. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paligapblog.wordpress.com&amp;blog=10125704&amp;post=512&amp;subd=paligapblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://paligapblog.wordpress.com/2011/02/21/paligap-win-knockroon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">PALIGAP BRANDS</media:title>
		</media:content>

		<media:content url="http://paligapblog.files.wordpress.com/2011/02/big-pic.jpg" medium="image">
			<media:title type="html">big pic</media:title>
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	</item>
		<item>
		<title>An example of extreme arrogance&#8230; or ignorance?</title>
		<link>http://paligapblog.wordpress.com/2011/01/12/an-example-of-extreme-arrogance-or-ignorance/</link>
		<comments>http://paligapblog.wordpress.com/2011/01/12/an-example-of-extreme-arrogance-or-ignorance/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 16:26:02 +0000</pubDate>
		<dc:creator>PALIGAP BRANDS</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://paligapblog.wordpress.com/?p=510</guid>
		<description><![CDATA[As long term Ayr United shirt sponsors, it was with some amusement and some regret that I read the Daily Express’ article on the recent Hibs versus Ayr game in which Ayr drew with the Edinburgh side after a pretty dismal 90 minutes. The part of the article that interested me most was the interview [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paligapblog.wordpress.com&amp;blog=10125704&amp;post=510&amp;subd=paligapblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://paligapblog.wordpress.com/2011/01/12/an-example-of-extreme-arrogance-or-ignorance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">PALIGAP BRANDS</media:title>
		</media:content>
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		<item>
		<title>Access All Areas</title>
		<link>http://paligapblog.wordpress.com/2010/12/13/access-all-areas/</link>
		<comments>http://paligapblog.wordpress.com/2010/12/13/access-all-areas/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 09:02:32 +0000</pubDate>
		<dc:creator>PALIGAP BRANDS</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Paligap News]]></category>
		<category><![CDATA[accessibility]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[paligap]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user-centric]]></category>
		<category><![CDATA[user-centricity]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://paligapblog.wordpress.com/?p=504</guid>
		<description><![CDATA[Paligap have long shouted about the fact that websites should be designed to be 100% user-centric. This is marketing speak for: websites should be enjoyable and easy to use by everyone. Paligap passionately believe that people with disabilities and older surfers should have the best possible online experience but we keep stumbling across websites that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paligapblog.wordpress.com&amp;blog=10125704&amp;post=504&amp;subd=paligapblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://paligapblog.wordpress.com/2010/12/13/access-all-areas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">PALIGAP BRANDS</media:title>
		</media:content>

		<media:content url="http://paligapblog.files.wordpress.com/2010/12/fixtheweb.png" medium="image">
			<media:title type="html">Fix The Web</media:title>
		</media:content>
	</item>
		<item>
		<title>Positioning by Design</title>
		<link>http://paligapblog.wordpress.com/2010/11/26/positioning-by-design/</link>
		<comments>http://paligapblog.wordpress.com/2010/11/26/positioning-by-design/#comments</comments>
		<pubDate>Fri, 26 Nov 2010 09:58:40 +0000</pubDate>
		<dc:creator>PALIGAP BRANDS</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Paligap News]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[paligap]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[product design]]></category>
		<category><![CDATA[product positioning]]></category>

		<guid isPermaLink="false">http://paligapblog.wordpress.com/?p=497</guid>
		<description><![CDATA[Design does matter. Really it does. Albeit that design is seen as being an arty, creative type of thing, there is real science behind it and if it’s used properly to brand products and services, it can engineer the buyers perception of value. Take for example the two butter products below. It doesn’t take a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paligapblog.wordpress.com&amp;blog=10125704&amp;post=497&amp;subd=paligapblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://paligapblog.wordpress.com/2010/11/26/positioning-by-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">PALIGAP BRANDS</media:title>
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		<media:content url="http://paligapblog.files.wordpress.com/2010/11/butter.jpg" medium="image">
			<media:title type="html">butter branding examples</media:title>
		</media:content>
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